The Boldest Move in Conflict? Knowing When to Lose

In the fast-paced world of startups and entrepreneurship, effective conflict management is key to leadership success. Whether it’s team disagreements or strategic decisions, knowing when to concede is just as important as winning. Drawing lessons from the America’s Cup, a competition defined by precision and power, this article dives into conflict resolution strategies and conflict management for leaders. Learn how to embrace setbacks as stepping stones to success, and why sometimes, the smartest leaders know when to lose.

 

Let’s dive into the world of the America’s Cup, a sailing competition steeped in tradition, power, and precision. If you’ve never heard of it, now’s the time: their motto is “There is no second.” But beneath all the elegance lies the gritty reality of losing competence.

What is „Losing Competence“?

I first heard the term „losing competence“ in a workshop with Klaus Eidenschink, a prominent thinker in the field of leadership and organizational development in Germany. For him, it’s a vital skill for navigating conflicts and setbacks.

I was reminded of this concept while following the current 2024 America’s Cup this October in Barcelona and hearing about the 2013 competition.

Losing competence might sound negative, but it’s the kind of competence that emerges when you hit rock bottom and still manage to get back up. And that’s where New Zealand comes into this story.


The Greatest Defeat – and the Best Loser

In the 2013 America’s Cup in San Francisco Bay, New Zealand, led by skipper Dean Barker, faced Oracle Team USA. At one point, New Zealand was dominating – they led 8-1. They only needed one more win to secure victory.

ONE

MORE

WIN

But here’s where the story takes a twist. Oracle Team USA, nearly defeated, pulled off the most remarkable comeback in sports history. Day by day, race by race, they fought back until it was tied 8-8. In the final race, Oracle took the win and the Cup.

Neuseeland lost in a way no one expected. The world was stunned, and conspiracy theories swirled. How could such a dominant team collapse like that? Had the other side cheated?

This is where Dean Barker, the man dubbed the “best loser,” shines. He had to stand up, shoulder the defeat, and face the world with grace and dignity. Barker’s competence wasn’t defined by his win-loss record; it was how he dealt with loss that taught everyone a lesson.

He didn’t storm off in anger or make excuses. Instead, he took ownership of the loss – and this is the essence of losing competence.


What Entrepreneurs Can Learn

As an entrepreneur, everyone expects you to celebrate your wins. But true competence is revealed when you stand amidst the wreckage of failure or admit defeat in a conflict.

-> Can you hold your head high?
-> Can you rebuild your team after everything has fallen apart?
-> Can you learn from your mistakes, own them, and come back stronger?

The concept of losing competence is crucial for overcoming conflicts and setbacks. It’s not about embracing defeat for defeat’s sake, but about processing it in a way that builds emotional resilience, organizational strength, and strategic insight.

As Nelson Mandela said:
“I never lose – either I win, or I learn.”


8 Key Aspects of Losing Competence

Let’s break down the core aspects of losing competence, based on Eidenschink’s principles and how they played out in New Zealand’s 2013 America’s Cup defeat:

1. Acceptance of Contradictions

Conflict and contradictions are inevitable in any organization. There will always be tensions between your software developers, product marketing and sales. And these tensions are necessary.  New Zealand had to face the fact that, despite their apparent superiority, they could still lose. Losing competence involves accepting that contradictions are part of the process and can lead to valuable insights. Instead of seeing Oracle’s comeback as an insurmountable failure, Barker and his team sought to understand what went wrong and learn from it.

2. Preserving Self-Worth

A critical element of losing competence is processing a defeat without letting it destroy your self-esteem. Dean Barker showed how to accept the loss with dignity. Leaders must learn to separate the outcome of a situation from their self-worth to remain composed and make better decisions moving forward.

3. Systemic Understanding

Not every situation allows for a win-win outcome. Losing competence means recognising that losses are sometimes necessary in complex systems. This understanding helps leaders avoid unrealistic expectations and focus on future improvements.

4. Flexibility and Adaptability

One of the most critical traits of losing competence is the ability to challenge existing structures and adapt to change. The New Zealand team re-evaluated their approach and made significant changes, leading to victories in the next three America’s Cup competitions (2017, 2021, and 2024). Organisations must be willing to adjust and question their assumptions.

5. Emotional Regulation

The emotional toll of such a loss could have torn the New Zealand team apart. However, by regulating their emotions, Barker and his crew maintained focus. Leaders must manage their emotions in the face of failure, preventing irrational decisions and keeping their teams united.

6. Future Orientation

Eidenschink emphasises the importance of looking forward. Conflicts and losses often open the door to new opportunities. New Zealand’s defeat provided valuable lessons that helped them return stronger and unbeaten ever since. A future-oriented mindset allows leaders to view defeat not as an end but as a stepping stone to future success.

7. Controlled Letting Go

Sometimes, the key to winning is knowing when to let go of the need always to win. New Zealand’s team had to relinquish their pride, past victories, and assumptions about what worked. Leaders and organisations must learn to release outdated strategies or positions that no longer serve their goals.

8. Differentiated Conflict Perception

Finally, Eidenschink notes that not every conflict needs to be resolved through consensus. Recognizing that some conflicts escalate, and not everyone can be a winner. This clarity helps leaders navigate conflicts with better judgment, knowing when to push and when to de-escalate.


Conclusion: Winning Through Losing

In every conflict, there are losses—whether it’s pride, influence, or position—even when you think you’re winning. The real art lies in accepting these losses and still moving forward constructively. Those who know how to lose also know how to handle difficult conflicts.

If you’re willing to see losses as learning opportunities, every conflict becomes a chance for growth. Losing well gives you the emotional maturity to negotiate, listen, and find solutions, rather than staying stuck in confrontation.

And in the end, it makes you stronger – just as it did for New Zealand as a team after their bitter defeat in 2013. They won 2017, won 2021, and kept on winning as I am writing these lines in October 2024…

 

Are you ready to embrace losing competence and take your leadership to the next level? Reflect on how you handle setbacks, and challenge yourself to grow from every conflict. Your next big win might come from the lessons learned in your most significant defeat.


Tips for Better Leadership in Conflict Situations:

 

      • Reflect on how you handle losses – they might be your most excellent teacher.
        • Think about the last time, you felt you lost and
        • take some notes on how you behaved in that situation, what your thoughts were and what you felt.
        • Then reflect, what you could try differently the next time.

      • Involve your team in the learning process after a failure, and ensure everyone understands the lessons.

      • Adapt your strategies quickly and focus on future opportunities rather than dwelling on past failures.


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